Netflix has created a TikTok clone that lets people scroll through funny clips

Netflix has created a TikTok clone that lets people scroll through funny clips

Netflix is bringing in a new mobile feature that gives users the opportunity to get their fill of laughs in for the night without having to watch a whole TV show or movie.

Fast Laughs, presently only available for iOS device users in selected countries, looks and feels like TikTok or Instagram Reels. Different short clips — taken from shows like Big Mouth or stand-up specials from comedian and play directly within the Netflix app. If one of the shows, films, or specials sparks interest, people can add said title to their saved list to watch later.

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“We’re constant looking for better ways to entertain and make discovery easier for members,” this was said by the director of product innovation at Netflix Patrick Flemming, adding that Fast Laughs is a “new full-screen feed of funny clips from a wide variety of Netflix titles, ranging from films and series to our deep bench of stand-up specials.”
Adding Fast Laughs makes sense for Netflix, looking at the growth of TikTok in the market right now. Netflix’s last few earnings reports have specifically referenced TikTok as a major competitor. It’s not that Netflix and TikTok make the same type of content, but people are spending more time on TikTok — and therefore less time on Netflix. Giving iPhone users something else to scroll through on their phones, and turning that into more time spent on the app by convincing people to make their way through Big Mouth again, is a smart business move.

Netflix is not trying to launch a new platform to provide entertainment, but instead use a new feature to keep people on its current platform.
To use Fast Laughs, customers can use the bottom navigation menu to click on the Fast Laughs tab. The company will start testing Fast Laughs on Android devices soon.

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