In recent years, TikTok has taken the internet by storm. The social media platform for short-form videos that span from fifteen seconds to three minutes has gathered over a billion users and downloaded over 200 times in the US alone.
TikTok content creators often use their smartphones to create and share popular short videos that include dancing, comedy, and education, and more. This has opened up opportunities for businesses to collaborate with content creators to transform their brands and reach out and engage with customers.
How to Make Money on TikTok in 2022
Many of these strategy can be carried out by a business, but others needs you to make TikTok your business. For instance, any brand can use TikTok ads to drive traffic to their ecommerce store, but you’ll need to dedicate more time on TikTok into making money through TikTok’s Creator Fund or by becoming a brand ambassador.
Without further ado, below are ways on how to make money on TikTok in 2022.
1. Sell Products Through TikTok Shopping
In 2021, TikTok introduced TikTok Shopping to empower businesses to sell products directly on the platform no more sending followers elsewhere to buy your goods.
TikTok Shopping adds a shopping tab to your profile, allowing users see products from your Shopify catalogs. Always mention your products to your audience. You can also tag your products in organic content you publish to send viewers over to your store.
2. Make Money from TikTok Ads
TikTok ads offer good opportunities for businesses to widen their reach among customers. You could run in-feed image ads for promoting your products or get creative with TopView ads to boost your TikTok following both can help you make money on the platform.
3. Place affiliate links
You can also choose to participate in affiliate programs by placing links on your TikTok post descriptions or even your bio channel to generate some money.
4. Promote music track
You can use your TikTok to help promote music tracks by incorporating them in your videos. If you have a large enough following and engagement, musicians will pay to have you promote their music in your songs.
5. Become a brand ambassador
Brands are always searching for influencers that can help them steer customers towards their products and services. As a brand ambassador, you help brands boost their presence on social media, spread positive messages about, and influence consumer sales. Additionally, you getting paid as a brand ambassador doesn’t ends there but also get to expand your professional network as well.
6. Join TikTok’s Creator Fund
Users with a creator account can monetize their profiles through the TikTok Creator Fund. The more engagement your videos get, the more TikTok pays you. TikTok wants users to stick around (to make advertising money), and they’ll pay creators who help in that mission.
To join the Creator Fund, You will need at least 100K video views in the last 30 days. It’s still a relatively new idea for TikTok, so expect to see the program evolve and change over the coming months and years.
7. Publish sponsored posts
Brands can sponsor posts that live directly on creators’ profiles for smaller activations. Similar to creator collaborations, these campaigns allow brands to pay content creators to promote their products in organic posts. Sponsor single posts or create a series. If it starts trending, you can boost the post to expand its reach even further.
8. Receive Donations Through Live Gifting
When you are live on TikTok, your followers can send you coin donations (which can be traded for cash). Create amazing live streams, attract a big audience, and watch the coins start pouring in.
However, be aware that actively soliciting gifts is a big no-no per TikTok’s community guidelines. The exchange needs to be natural and organic.
To go live on TikTok, You need 1,000+ followers (and must be at least 16), and you need to be 18 or older to earn gift points.
9. Management services
You can also make money from TikTok by offering management services for creators. Here you can render your services by helping them with a content strategy such as meeting content production goals, capitalizing on offers, and helping them grow their following.
