In this article, we will explain how to use the Instagram shopping.
Follow these steps below to use Instagram Shopping:
1. Set up an Instagram Business Account: To use Instagram Shopping, you need an Instagram Business Account. If you already have a personal account, you can convert it to a business account. Simply go to your profile settings, choose “Switch to Professional Account” (or similar option), and follow the prompts to set up a business account.
2. Connect a Facebook Page: Connect your Instagram Business Account to a Facebook Page associated with your business. This step is required for Instagram Shopping. To link your accounts, go to your Instagram profile settings, select “Account,” then “Linked Accounts,” and connect your Facebook Page.
3. Comply with Instagram Shopping Policies: Make sure that your business meets the eligibility criteria outlined by Instagram. You need to comply with their policies, including having a physical product-based business and adhering to commerce policies.
4. Enable Instagram Shopping: Once your account is eligible, go to your Instagram settings and select “Business.” Then, tap on “Shopping” and follow the steps to connect your product catalog to your Instagram Business Account. This involves associating your Facebook Page, linking it to a product catalog, and going through the review process.
5. Create Shopping Posts: After you’ve been approved for Instagram Shopping, you can start creating shopping posts. Add a photo or video, add a caption, and tag products by selecting the “Tag Products” option. You’ll be able to tag specific products from your catalog in the photo or video.
6. Explore and Shop: Once you’ve published shopping posts, they will appear on your Instagram profile and followers’ feeds. Users can tap on tags within the photo or video to view product details, descriptions, and prices. They can then tap on the “Shop Now” button to be directed to your website or the product page.
Remember to make your shopping posts visually appealing, use engaging captions, and provide accurate product information to attract users and encourage them to explore and shop.
Please note that Instagram Shopping availability may vary by country, and there might be specific requirements and policies that apply to your specific region. Ensure you review the latest information from Instagram’s Help Center for the most accurate and up-to-date instructions.
I hope these steps help you get started with Instagram Shopping.
