If you don’t have an option to add a link to your bio, then to do that, you need to change your account to a business account. This is free, and you can always change back later if you want. You will not lose anything by switching back and forth except analytic data.

The main difference between using a Personal TikTok account and a business TikTok account is the availability of sounds and songs you can use in the videos you create. Some songs and sounds are not licensed for commercial use, which means a business account cannot use them.

1. Open Your TikTok Profile:

• Tap on your profile icon in the bottom right corner of the TikTok app.

2. Click on Manage Account.

3. Tap Switch to Pro Account.

4. Tap Business > Continue.

5. Select a category for your business.

Once you have changed your account over to a business account, you will have the ability to add a link to your bio.

1. Tap the Me tab.

2. Go to Edit Profile:

• Tap on the “Edit Profile” button, which is located near the top of your profile page.

3. Add the Link:

• You’ll see a section called “Website.” 

• Tap in the “Website” field and enter the URL of the website you want to link to. 

• Make sure the URL is correctly formatted (e.g., https://www.yourwebsite.com).

4. Save Changes:

• Tap on the “Save” button (usually in the upper right corner) to save your changes.

5. Preview Your Profile:

• Your updated profile with the link in your bio will now be visible.

Additional Tips:

• Shorten Links: Use a URL shortener (like bit.ly or TinyURL) to create a shorter and more visually appealing link for your bio.

• Use Link in Bio Tools: There are third-party tools like Linktree or Taplink that allow you to create a landing page with multiple links in your bio, making it easier to direct your audience to different parts of your website or social media.

• Drive Traffic: Use your bio link strategically to drive traffic to your website, online store, or other important pages.

• Update Regularly: Keep your bio link updated with relevant and current content to keep your audience engaged.

By adding a link to your TikTok bio, you can easily direct your followers to your website, online store, or other platforms, expanding your reach and driving traffic to your business!