Networking is a vital part of growing a business, but many entrepreneurs make common mistakes that can hold them back. Here are five networking mistakes that could be hindering your success and how to fix them:

1. Focusing on Quantity Over Quality

Mistake: Trying to connect with as many people as possible without considering whether they’re the right fit for your business. This often leads to shallow relationships that don’t provide long-term value.

Fix: Instead of collecting business cards or connections, prioritize building genuine relationships with a few key people. Look for people who align with your business goals, values, and interests. Quality relationships will lead to more meaningful opportunities.

2. Not Following Up

Mistake: After an initial meeting or event, many people fail to follow up with the connections they make. This leads to forgotten relationships and missed opportunities.

Fix: Always send a personalized follow-up message within 24-48 hours. Refer to something specific from your conversation to make the message more memorable and show you value the connection. A quick email or LinkedIn message can keep you top of mind and spark a deeper conversation.

3. Being Too Sales-Focused

Mistake: Approaching networking as an immediate sales opportunity rather than a chance to build a relationship first. This can come off as pushy and may turn people away.

Fix: Shift your mindset from “selling” to “connecting.” Focus on offering value, whether it’s through advice, resources, or a helpful introduction. Building trust and rapport first makes it easier to introduce your products or services later on.

4. Ignoring Online Networking

Mistake: Many entrepreneurs limit their networking efforts to in-person events, neglecting the power of online platforms like LinkedIn, Twitter, or industry-specific forums.

Fix: Leverage online tools to expand your network beyond your immediate geographic area. Join relevant groups, participate in discussions, and share valuable content to establish yourself as a thought leader. Online networking can help you reach a global audience and connect with like-minded professionals.

Read more: How to Create a Google Profile for yourself or your Business

5. Not Offering Value in Return

Mistake: Networking is often seen as a one-way street, where people only focus on what they can gain. This approach can leave others feeling unappreciated.

Fix: Always think about how you can help others. Offer your expertise, make introductions, or provide valuable resources. Networking is about reciprocity—by helping others, you’re building goodwill and creating opportunities for future collaborations.

By avoiding these common mistakes and adopting a more thoughtful, relationship-centered approach to networking, you can create lasting connections that will help your business grow.